About
I like complicated products. I like difficult questions.
I'm Shilpa. My career has followed an arc from engineering to product management to product marketing, but my axis has stayed constant: curiosity about technology, what makes it tick, and the people it serves.
Twenty-plus years later, I still love figuring out why products matter and finding the story that connects Product, Sales, and buyers.
I've built product marketing teams, launched new offerings, and helped companies find their competitive edge across industries from enterprise technology to gaming.
I get into the product. Then I get to the point.
Shilpa Swamy
— Founder, Arc & Axis
Selected Work
A few things I’ve helped bring to life.
Making the value bigger than the features.
Reframed Recart’s product story around audience growth and revenue, bringing two offerings into a clearer market narrative and strengthening the sales pitch.
Positioning & Sales Narrative
Unity
One story for a complex multiplayer portfolio.
Brought together multiple products and stakeholders around a unified multiplayer narrative, alongside leading the positioning and launch of Safe Voice.
Portfolio Positioning & GTM
Taking a new business proposition to market.
Led product marketing for Deel’s White Label launch, building the positioning, partner narrative, and sales enablement for a new commercial offering.
New Offering & Partner GTM
Want to see more? Additional work samples available on request.
